Oli has over 13 years experience in marketing both within an agency and working for brands. Most recently he was Head of Marketing for Alibaba-funded start-up Grana in Hong Kong, leading their expansion across 67 markets. Before that he was with Ogilvy & Mather for 11 years in London, Shanghai and Hong Kong. His final role was as Founder of an in-house consultancy called The Mobius Effect that helped brands grow by setting up social enterprises within their area of expertise. He helped Wrangler, VF Corporation, and Shangri-La, among others, build projects that had a positive impact in the societies they did business.
Oli has been involved in many charity projects over the years, most recently raising money for 107 kids to have cleft lip surgery in Zhengzhou China, and remains on the Board of Trustees for Lensational, an organisation that empowers women through photography.